Guides
Practical notes on websites, online shops, ads and search for businesses in Europe, written from the projects we build.
- Guide · 4 min read
How to get your business recommended by ChatGPT and AI search
What ChatGPT, Perplexity, Copilot and Google AI Overviews need to find, trust and cite your business, and the six steps to get there. A practical GEO guide.
- Guide · 4 min read
Shopify or WooCommerce? How to choose a platform for your online shop in Europe
Shopify or WordPress with WooCommerce for a European online shop: running costs, payments, EU VAT and Omnibus rules, languages, B2B flows and who should pick which.
- Guide · 3 min read
White-label web development: how agencies outsource websites without losing control
How agencies outsource websites to a white-label partner: what to agree on (NDA, ownership, GDPR, non-solicitation), how projects run, and red flags to avoid.
- Guide · 4 min read
Meta Pixel and Google Ads tracking in the EU: a setup checklist
Set up Meta Pixel, the Conversions API, Google Ads conversions and Consent Mode v2 so ad tracking in the EU is legal and your campaigns still learn.
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